Yield management is all about obtaining the highest sales and profit possible from the inventory you have available. Dynamic pricing is the key driver in making this happen.
In our latest video, we’ll look at how dynamic pricing needs to factor in all your costs – and current market conditions – into your listing prices. Done right, dynamic pricing unites sales and operations strategy in real-time. Done wrong, and you can quickly dig your brand into a hole and create major issues with your sales channels. In this video, we’ll look at the concepts to consider when implementing dynamic pricing while avoiding some of the pitfalls along the way.
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