ETAIL FOR SELLER FULFILLED PRIME. Advanced distributed order management. Learn More

The Ecommerce Challenge Peter Drucker Considers One of the ‘Great Divides’ in Management and How to Overcome It

ecommerce challenge

Many merchants’ front-end software for sales have no way of connecting with their back-end supply and operational systems. Since they don’t communicate, information isn’t being shared across the business. As a result, they can’t get the information they need into the places it has to be, when it has to be. Without this back-end to front-end integration, they are forced to handle the resulting process failures and inefficiencies by using tedious workarounds and hour after hour after hour of manual data entry – which is never in time to make key decisions.

Peter Drucker considered this challenge one of the ‘great divides’ in management. The Massachusetts Institute of Technology (MIT) had this to say: “The divide between demand and supply is a key reason that companies are so often trapped into selling excess products well below market rates or losing sales because an inventory shortage makes it impossible to fulfill demand. Bringing the supply and demand sides of an enterprise together can represent a significant opportunity for efficiency and value creation. Structures and processes need to be put in place to facilitate information flow and create visibility across the organization and its partners.”

This is where those tedious workarounds come in. Workarounds like spreadsheets and manual updates. Workarounds leave room for human error. Manually entered data can be incorrectly entered by ‘fat’ fingers and tired eyes and a frazzled brain. When data in the front-end doesn’t match the back-end, the problems begin – and so does the problem solving, which uses up what little gas you have left in the tank. It’s a never-ending merry-go-round of wasted time and effort.

The Cost of Not Having End-to-End Integration

Now, it’s one thing to identify the root cause of these problems. But the cost is what really hurts. Check out
these stats published by IHL Group:

  • $284.9 billion is lost annually due to internal process failures. 29% of the time retailers blamed overstocks and out-of-stocks on those poor processes.
  • With no front-end (sales) to back-end (supply & operational) communication, annual losses hit $222.7
    billion; 60% of this caused by retailers not measuring the impact of overstocks and out-of-stocks; 25% lost by not sharing info across the business; 15% wasted when systems don’t communicate with each other.

Here’s a reality check. How many of these standalone systems are part of your business operations?

  • Inventory management
  • Order management
  • Repricing
  • Shipping
  • Accounting

No matter how many or how few of them you have, if they’re not connected, if they’re not sharing
information, you’re stuck behind the 8-ball. You spend most of your time finding, managing, and re-entering data. Time that should be spent strategizing for the next quarter. Time that could be spent with family and friends or doing things you enjoy. If you don’t find the answer to this challenge, you’ll never make it to the next level. You will not celebrate that million dollar month. 

Bridging the Gap Between Supply and Demand

To connect your front-end sales to your back-end suppliers and operations, you have two options. You can choose an ERP system and pay for all the customized integrations and additional bolt-on applications. OR – you can choose a single integrated platform that would centralize your data and streamline your operations … and save you time … and save you money … and make you more money! It’s actually the best solution to help you scale your ecommerce business.

Choosing a fully integrated solution from the get-go provides you with a foundation strong enough to support the weight of a rapidly growing business. More importantly, it allows you to focus on growth, instead of building and maintaining a technology infrastructure that will continually need to be updated.

Not all integrated platforms are the same in how they work, what they offer and how they are supported. In fact, some platforms only provide one-way integration which requires you to enter data into the system multiple places, multiple times. There are very few platforms that provide true, two-way integration enabling the flow of information in both directions between the front- and back-end of your business – meaning data only needs to be entered into the system once. 


  1. Bernardina Lehne on March 6, 2019 at 2:44 am

    Incredible! This blog looks exactly like my old one! It’s on a entirely different topic but it has pretty much the same page layout and design. Excellent choice of colors!

  2. Guaranteed Traffic on March 4, 2019 at 12:02 pm

    I’ve found this website .Thought you’d be interested in getting some more visitors to your site. Works like a charm for me.

  3. Chris Malinsky on February 14, 2019 at 9:37 pm

    [url=][/url] biadlihoohymbogma , Skandika Fitness Cardiocross Carbon Champ Crosstrainer Schwarz

  4. descargar facebook on December 4, 2018 at 11:33 am

    Hi there, I do think your web site could be having web browser compatibility issues.
    Whenever I look at your website in Safari, it
    looks fine however, if opening in I.E., it has some overlapping issues.
    I just wanted to provide you with a quick heads up!
    Apart from that, wonderful blog!

  5. descargar facebook on November 22, 2018 at 11:02 am

    Hey! Do you use Twitter? I’d like to follow you if that would be okay.

    I’m undoubtedly enjoying your blog and look forward to new posts.

  6. descargar facebook on November 21, 2018 at 10:16 am

    Wow, awesome weblog structure! How lengthy have you been blogging
    for? you make running a blog glance easy. The total glance of your site is excellent, as smartly as the content material!

  7. What Equipment is Needed for Sling TV on November 20, 2018 at 6:27 am

    Definitely believe that which you said. Your favorite justification appeared to be on the web the simplest thing to be
    aware of. I say to you, I certainly get irked while people think about worries that they plainly do
    not know about. You managed to hit the nail upon the top and defined
    out the whole thing without having side-effects
    , people could take a signal. Will likely be back to get more.

  8. What Equipment is Needed for Sling TV on November 18, 2018 at 4:15 pm

    Hey would you mind stating which blog platform you’re working with?
    I’m looking to start my own blog in the near future but I’m having a hard time selecting between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your design seems different then most blogs
    and I’m looking for something unique.
    P.S My apologies for being off-topic but I
    had to ask!

  9. What Equipment is Needed for Sling TV on November 17, 2018 at 12:02 pm

    This design is steller! You obviously know
    how to keep a reader entertained. Between your wit and your
    videos, I was almost moved to start my own blog (well,
    almost…HaHa!) Excellent job. I really loved what you had to say, and more
    than that, how you presented it. Too cool!

  10. sling tv coupons and promo codes for november 2018 on November 16, 2018 at 8:28 pm

    Sling tv coupons and promo codes for november 2018
    I am in fact thankful to the owner of this website who has shared this great piece of writing at
    here. Sling tv coupons and promo codes for november 2018

  11. Sling TV on November 15, 2018 at 10:27 am

    I love what you guys tend to be up too. This sort of clever work and reporting!

    Keep up the superb works guys I’ve included you guys to blogroll.

  12. Sling TV on November 14, 2018 at 9:19 am

    Excellent way of telling, and fastidious paragraph to obtain information on the topic of my presentation topic, which i am
    going to convey in school.

  13. What Equipment is Needed for Sling TV on November 12, 2018 at 8:13 pm

    Hi! I’ve been following your blog for a long time now
    and finally got the courage to go ahead and give you a shout out from Houston Texas!
    Just wanted to tell you keep up the excellent work!

  14. What Equipment is Needed for Sling TV on November 12, 2018 at 11:56 am

    When some one searches for his required thing, so he/she wishes to be available that in detail, thus that thing is maintained over here.

  15. Sling TV on November 12, 2018 at 3:09 am

    Wow, amazing blog layout! How lengthy have you ever been running a blog for?

    you made running a blog glance easy. The total glance of your
    web site is magnificent, as smartly as the content material!

  16. Sling TV on November 10, 2018 at 9:05 pm

    Simply wish to say your article is as surprising. The clearness in your
    post is simply great and i can assume you are
    an expert on this subject. Well with your permission let me to
    grab your RSS feed to keep up to date with forthcoming post.
    Thanks a million and please carry on the gratifying work.

  17. What Equipment is Needed for Sling TV on November 9, 2018 at 6:25 pm

    Awesome post.