ETAIL FOR SELLER FULFILLED PRIME. Advanced distributed order management. Learn More

How ‘Catalog Overlap’ Creates Margin Points AFTER the Sale

catalog overlap

Did you know you can increase your margins post-sale? Well, why not? You use a repricer to win the Buy Box, while selling to customers at the highest possible price. You don’t think twice about driving up your average order value (AOV) and growing your topline. These activities are second nature to you. But the concept of creating margin points after the customer agrees to your selling price … after the topline has been set … might be new to you. Well, we feel it should be just as necessary as repricing or any of the other operations you perform daily. 

 

What Catalog Overlap Is and Why It Matters

It comes down to having ‘catalog overlap’ – in other words, being able to buy the same SKU from different suppliers in different locations. Having access to many sources of inventory in various parts of the country helps you avoid losing sales to stockouts. It also gives you a chance to save money on each and every order!

All online marketplaces require you to set your selling price before you know where the order is being shipped or where the end customer lives. If you strategically build a supplier network with locations on the East Coast, in the Midwest, and on the West Coast – whether it’s your own warehouses or your suppliers’ – you have the flexibility to route orders to the location closest to the end customer and thus minimize freight costs. Sometimes this saves a few cents per order, but other times it’s a few dollars. In many categories where margins are razor-thin, this cost savings can really start to add up, especially if you’re processing hundreds of thousands of orders per day.

Turning How You Fulfill Orders Into a Competitive Advantage

Here’s how it works. When a customer places an order, check out available sources of inventory at locations closest to the customer’s zip code. Once these candidates are selected, determine how the order is fulfilled from each location. Drop shipped from your supplier’s warehouse? Cross-docked from your supplier’s warehouse to yours? Or picked, packed, and shipped from your warehouse? One supplier may charge a $5 drop shipping fee. Another supplier may charge a $3 handling fee. Add up all your costs – product and shipping costs – and make a logical decision based on the lowest total or delivered cost.

Needless to say, the more variables you introduce into the equation – multiple suppliers in multiple locations with multiple cost structures – the more complex and difficult it becomes to manage. When there are multiple line items on an order things are even more complicated. I don’t care how good your warehouse manager is, he’s not going to make the lowest cost decision 100% of the time. And even if he could, do you really want him rate shopping all day long? The point is, these complexities also create opportunity. If you’re able to leverage the right technology to automate the process, you gain a competitive advantage over those doing it the longer, slower way.

Why You Should Prioritize Sourcing Over Selling

Many of our clients are building vast supplier networks so they know where product sits and what it’s going to cost to get it to where they want it to go – all without ever having to touch it. That information is power. That can drive a lot of revenue. If you know where 4-million SKUs are sitting across the country … and you know what they cost … and what it will cost to get it to the end customer … and at the drop of a hat you can rate shop and know how to get it to the customer in the cheapest way possible … that’s incredibly valuable. After that, all you have to do is connect to a source of demand. Just list the products for sale and you’ll know which supplier or distribution center to use to get the highest margin. 

What you need to do this is the right technology. Our single integrated platform connects your sources of inventory to sources of demand and automates the process in between. This allows you to focus on finding the right products at the right prices. Then, your sales can be turned on like a tap!

Learn More

75 Comments

  1. Watch Full Movie Online on March 10, 2019 at 12:00 am

    Do you mind if I quote a couple of your posts as long as I provide credit and sources back to your webpage? My blog is in the exact same niche as yours and my visitors would really benefit from some of the information you provide here. Please let me know if this ok with you. Many thanks!



  2. Best Way to Watch Movie on March 9, 2019 at 11:59 pm

    Do you mind if I quote a couple of your posts as long as I provide credit and sources back to your webpage? My website is in the exact same niche as yours and my users would really benefit from some of the information you present here. Please let me know if this okay with you. Regards!



  3. Watch Movie Online on March 9, 2019 at 7:13 pm

    Do you mind if I quote a few of your articles as long as I provide credit and sources back to your blog? My blog is in the very same area of interest as yours and my visitors would truly benefit from some of the information you present here. Please let me know if this ok with you. Thank you!



  4. 123Movies on March 9, 2019 at 1:36 am

    I just like the valuable information you supply to your articles. I’ll bookmark your weblog and check once more here frequently. I’m slightly sure I’ll be told lots of new stuff right here! Good luck for the following!



  5. 123Movies on March 8, 2019 at 5:23 am

    I like the helpful information you provide for your articles. I will bookmark your weblog and check again here regularly. I’m slightly certain I’ll learn many new stuff right here! Good luck for the next!



  6. 123Movies on March 8, 2019 at 3:28 am

    I like the valuable information you supply in your articles. I’ll bookmark your blog and take a look at again here regularly. I am slightly sure I’ll be informed many new stuff right here! Best of luck for the next!



  7. Watch Full Movie Online on March 7, 2019 at 9:19 pm

    Do you mind if I quote a few of your posts as long as I provide credit and sources back to your blog? My blog site is in the exact same area of interest as yours and my visitors would certainly benefit from a lot of the information you provide here. Please let me know if this ok with you. Thanks!



  8. 123Movies on March 7, 2019 at 7:58 pm

    Do you mind if I quote a few of your posts as long as I provide credit and sources back to your webpage? My blog site is in the very same area of interest as yours and my users would certainly benefit from a lot of the information you provide here. Please let me know if this alright with you. Many thanks!



  9. 123Movies on March 7, 2019 at 1:16 pm

    Do you mind if I quote a few of your posts as long as I provide credit and sources back to your webpage? My website is in the exact same niche as yours and my visitors would certainly benefit from a lot of the information you provide here. Please let me know if this ok with you. Cheers!



  10. 123Movies on March 6, 2019 at 10:04 am

    I just like the valuable info you supply in your articles. I will bookmark your weblog and test once more here frequently. I am fairly sure I will be informed a lot of new stuff proper here! Good luck for the following!



  11. 123Movies on March 6, 2019 at 12:55 am

    I like the helpful information you supply to your articles. I will bookmark your weblog and test once more here regularly. I am moderately sure I will be told lots of new stuff right right here! Good luck for the following!



  12. 123Movies on March 5, 2019 at 7:13 pm

    I just like the valuable information you provide for your articles. I’ll bookmark your weblog and test once more here frequently. I am slightly sure I will be informed plenty of new stuff right here! Best of luck for the following!



  13. Cheapest Email Lists on March 5, 2019 at 7:07 am

    Good post. Click my name to obtain cheap email lists for your marketing campaigns. Thanks.



  14. hamilplus on March 1, 2019 at 11:06 am

    I like the valuable info you supply in your articles. I will bookmark your weblog and take a look at once more right here regularly. I am reasonably sure I’ll be informed many new stuff proper right here! Best of luck for the following!



  15. hamil plus on February 28, 2019 at 5:26 pm

    I like the valuable info you supply to your articles. I will bookmark your weblog and take a look at again here frequently. I am quite certain I’ll be informed many new stuff right here! Good luck for the next!



  16. perkembangan janin on February 28, 2019 at 1:06 pm

    Do you mind if I quote a few of your posts as long as I provide credit and sources back to your website? My blog site is in the very same niche as yours and my users would definitely benefit from some of the information you present here. Please let me know if this ok with you. Thank you!



  17. perkembangan janin on February 27, 2019 at 9:27 pm

    Do you mind if I quote a couple of your posts as long as I provide credit and sources back to your weblog? My website is in the exact same niche as yours and my users would genuinely benefit from a lot of the information you provide here. Please let me know if this alright with you. Cheers!



  18. hamilplus on February 27, 2019 at 8:28 pm

    I just like the valuable information you provide on your articles. I’ll bookmark your blog and test once more right here regularly. I am moderately certain I’ll be told a lot of new stuff proper here! Good luck for the following!



  19. gerakan janin on February 27, 2019 at 11:14 am

    Do you mind if I quote a few of your articles as long as I provide credit and sources back to your blog? My blog is in the exact same area of interest as yours and my users would really benefit from some of the information you present here. Please let me know if this alright with you. Appreciate it!



  20. Poker online terbaik on February 26, 2019 at 10:51 pm

    You really make it appear really easy with your presentation but I in finding this topic to be actually one thing which I feel I would never understand. It kind of feels too complex and very extensive for me. I’m having a look ahead for your next publish, I’ll attempt to get the cling of it!



  21. Pinjaman Online Langsung Cair Tanpa Ribet on February 26, 2019 at 5:16 pm

    Do you mind if I quote a few of your posts as long as I provide credit and sources back to your site? My blog is in the very same niche as yours and my visitors would certainly benefit from some of the information you provide here. Please let me know if this ok with you. Regards!



  22. Poker online terpercaya on February 26, 2019 at 2:48 pm

    I do not know whether it’s just me or if perhaps everybody else experiencing problems with your blog. It appears as if some of the written text on your content are running off the screen. Can someone else please comment and let me know if this is happening to them too? This might be a problem with my browser because I’ve had this happen before. Many thanks



  23. Jasa Copywriting on February 26, 2019 at 4:09 am

    I have been browsing online more than three hours today, but I by no means discovered any attention-grabbing article like yours. It is pretty value sufficient for me. Personally, if all site owners and bloggers made excellent content as you probably did, the internet will likely be a lot more useful than ever before.



  24. Sablon kaos satuan on February 25, 2019 at 8:33 pm

    I do not know whether it’s just me or if perhaps everyone else experiencing issues with your website. It seems like some of the written text in your posts are running off the screen. Can somebody else please provide feedback and let me know if this is happening to them too? This may be a issue with my web browser because I’ve had this happen before. Cheers



  25. jamu kuat pria tanpa efek samping on February 25, 2019 at 5:30 pm

    You actually make it appear so easy with your presentation but I find this topic to be really one thing which I feel I might by no means understand. It sort of feels too complex and very large for me. I’m looking ahead for your next put up, I will attempt to get the cling of it!



  26. Sablon kaos satuan on February 25, 2019 at 9:27 am

    I don’t know if it’s just me or if everybody else experiencing problems with your website. It looks like some of the text in your content are running off the screen. Can someone else please provide feedback and let me know if this is happening to them too? This could be a issue with my internet browser because I’ve had this happen previously. Many thanks



  27. DouglasPlaib on February 19, 2019 at 6:00 am


  28. Jean Introini on February 15, 2019 at 2:46 am


  29. Somos el servicio técnico ideal para la reparación de su lavadora Rommer, de su lavavajillas Rommer, de su frigorífico Rommer, de su cocina Rommer, de su horno Rommer, de su secadora Rommer, con la eficacia y la calidad de una empresa que lleva más de 30 años ofreciendo el mejor servicio técnico de reparación de electrodomésticos Rommer en la Comunidad de Madrid.



  30. Fresas para metal on February 13, 2019 at 4:45 am

    Las máquinas desarrolladas por Mecanizados de Espada, se caracterizan por su capacidad de adaptación a cada necesidad específica, así como por su versatilidad frente a la fuerte evolución que experimenta el sector de envase y embalaje, debido a las exigencias de los departamentos de marketing de las empresas.



  31. tabla de historia de electrodomesticos codensa on February 12, 2019 at 4:31 pm

    El listado de localidades cubiertas por los servicios de reparación de frigoríficos Iberna puede consultarlo en el panel derecho de nuestra página con el título de Reparación en Madrid”. Queda igualmente informado de la posibilidad de ejercitar los derechos de acceso, rectificación, cancelación y oposición, de sus datos personales en Vivero de Empresas C/ Villablanca, 85 28032 Madrid. Nuestros técnicos sabrán que hacer, estamos en los principales centros comerciales de Barcelona! COM Infórmate de nuestros servicios además de las noticias y acceso a ofertas exclusivas!



  32. situs judi poker on February 10, 2019 at 4:05 am

    Great website you have here but I was wondering if you knew of any forums that cover the same topics talked about in this article? I’d really like to be a part of online community where I can get suggestions from other experienced individuals that share the same interest. If you have any recommendations, please let me know. Many thanks!



  33. Cheat gta 5 ps3 on February 10, 2019 at 2:33 am

    You really make it appear really easy together with your presentation but I find this topic to be actually something which I believe I would never understand. It seems too complex and very huge for me. I’m having a look forward on your next post, I’ll attempt to get the dangle of it!



  34. Cheat gta 5 ps3 on February 9, 2019 at 6:17 am

    An outstanding share! I’ve just forwarded this onto a colleague who was doing a little homework on this. And he in fact ordered me breakfast simply because I discovered it for him… lol. So allow me to reword this…. Thanks for the meal!! But yeah, thanks for spending time to discuss this issue here on your blog.



  35. cheat gta 5 on February 9, 2019 at 5:01 am

    Excellent goods from you, man. I have understand your stuff previous to and you are just extremely great. I actually like what you have acquired here, certainly like what you are stating and the way in which you say it. You make it entertaining and you still care for to keep it sensible. I cant wait to read much more from you. This is really a terrific site.



  36. Houston Wedding DJ on February 8, 2019 at 7:32 pm

    I don’t know if it’s just me or if everyone else encountering problems with your site. It appears as though some of the written text in your posts are running off the screen. Can somebody else please provide feedback and let me know if this is happening to them as well? This may be a problem with my internet browser because I’ve had this happen before. Appreciate it



  37. QQ188 on February 6, 2019 at 2:52 pm

    Pretty component of content. I just stumbled upon your site and in accession capital to say that I acquire in fact enjoyed account your weblog posts. Anyway I will be subscribing in your feeds or even I achievement you get admission to constantly fast.



  38. Poker online terbaik on February 3, 2019 at 5:24 am

    Pretty component of content. I simply stumbled upon your web site and in accession capital to say that I get actually enjoyed account your weblog posts. Anyway I will be subscribing to your augment and even I achievement you get entry to persistently fast.



  39. Agen judi online terpercaya on February 2, 2019 at 8:54 pm

    Pretty element of content. I just stumbled upon your web site and in accession capital to assert that I acquire actually enjoyed account your weblog posts. Any way I will be subscribing on your augment or even I success you access persistently fast.



  40. judi online slot on January 26, 2019 at 6:29 am

    Somebody necessarily assist to make seriously articles I’d state. This is the very first time I frequented your website page and to this point? I amazed with the research you made to create this actual post incredible. Magnificent job!



  41. poker online 88 on January 25, 2019 at 2:58 pm

    Somebody necessarily assist to make seriously articles I’d state. This is the very first time I frequented your website page and up to now? I amazed with the research you made to make this particular post amazing. Excellent process!



  42. Cara Cepat Belajar Nyetir Mobil Manual dan Metic on January 23, 2019 at 4:26 am

    Someone necessarily assist to make seriously articles I might state. That is the very first time I frequented your website page and so far? I surprised with the research you made to make this actual post amazing. Excellent process!



  43. Jala Brat on January 10, 2019 at 7:43 pm

    Superb blog! Do you have any helpful hints for aspiring writers? I’m planning to start my own site soon but I’m a little lost on everything. Would you suggest starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m totally confused .. Any recommendations? Thanks!



  44. jasa penulisan artikel on January 6, 2019 at 10:35 am

    Hi there, I found your web site by the use of Google at the same time as searching for a similar matter, your website came up, it seems great. I have bookmarked it in my google bookmarks.



  45. jasa penulisan artikel on January 6, 2019 at 5:43 am

    Hello there, I found your site by way of Google even as searching for a similar topic, your web site got here up, it looks great. I’ve bookmarked it in my google bookmarks.



  46. jasa penulis artikel on January 6, 2019 at 12:47 am

    Hi there, I discovered your site via Google even as looking for a similar topic, your site got here up, it seems to be good. I have bookmarked it in my google bookmarks.



  47. carpet repair Denver on January 5, 2019 at 10:35 am

    Excellent blog! Do you have any tips for aspiring writers? I’m planning to start my own site soon but I’m a little lost on everything. Would you suggest starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m completely confused .. Any recommendations? Thanks a lot!



  48. frankfordfinancial on January 4, 2019 at 10:13 pm

    Hello! I simply would like to give you a huge thumbs up for the great info you have got right here on this post. I will be coming back to your site for more soon.



  49. private seo on January 4, 2019 at 2:48 am

    Hmm it appears like your website ate my first comment (it was extremely long) so I guess I’ll just sum it up what I had written and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog blogger but I’m still new to everything. Do you have any helpful hints for newbie blog writers? I’d definitely appreciate it.



  50. peluang usaha sampingan untuk guru on January 3, 2019 at 11:31 pm

    Hi there, I found your site via Google at the same time as searching for a related topic, your website came up, it looks great. I’ve bookmarked it in my google bookmarks.



  51. cara cepat hamil secara alami on December 22, 2018 at 5:11 am

    Wonderful blog! Do you have any recommendations for aspiring writers? I’m planning to start my own website soon but I’m a little lost on everything. Would you advise starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m completely confused .. Any recommendations? Appreciate it!



  52. homosexual on November 30, 2018 at 7:48 am

    Howdy! I just want to offer you a big thumbs up for your great information you have got right here on this post. I’ll be returning to your site for more soon.



  53. pedophile on November 30, 2018 at 1:46 am

    Hi there! I just would like to offer you a big thumbs up for your great information you’ve got right here on this post. I am returning to your website for more soon.



  54. pedophile on November 29, 2018 at 1:34 am

    Hi, i think that i noticed you visited my website thus i came to go back the favor?.I’m attempting to to find things to enhance my site!I guess its good enough to use some of your concepts!!



  55. pedophile on November 28, 2018 at 10:34 pm

    Hi there, I found your blog by way of Google whilst searching for a similar matter, your web site got here up, it appears great. I’ve bookmarked it in my google bookmarks.



  56. homosexual on November 28, 2018 at 9:00 am

    Hello there, I discovered your site by way of Google at the same time as searching for a similar matter, your web site got here up, it appears to be like good. I have bookmarked it in my google bookmarks.



  57. pedophile on November 28, 2018 at 1:39 am

    Howdy! I just wish to give you a huge thumbs up for the excellent information you’ve got right here on this post. I will be returning to your website for more soon.



  58. pedophile on November 27, 2018 at 1:30 am

    Hello there, I discovered your site by means of Google while searching for a similar topic, your website came up, it seems to be great. I have bookmarked it in my google bookmarks.



  59. What Equipment is Needed for Sling TV on November 20, 2018 at 10:15 am

    I blog frequently and I genuinely appreciate your information. This article has really peaked my interest.
    I’m going to book mark your site and keep checking for new information about once per week.
    I subscribed to your RSS feed too.



  60. John Deere Technical Manuals on November 19, 2018 at 8:04 pm

    Can I just now say what relief to get one who truly knows what theyre talking about on the internet. You actually discover how to bring a worry to light and earn it crucial. Lots more people need to see this and understand this side in the story. I cant think youre no more popular since you absolutely develop the gift.



  61. What Equipment is Needed for Sling TV on November 18, 2018 at 10:13 pm

    You actually make it appear so easy together with your
    presentation however I find this topic to be actually one thing which
    I feel I’d never understand. It sort of feels too complicated
    and very extensive for me. I am looking ahead on your subsequent
    submit, I will try to get the hang of it!



  62. What Equipment is Needed for Sling TV on November 18, 2018 at 9:29 am

    This post will help the internet users for setting up new webpage or even a weblog from start to end.



  63. sling tv coupons and promo codes for november 2018 on November 17, 2018 at 9:55 am

    Sling tv coupons and promo codes for november 2018
    Hello there, You’ve done a great job. I’ll certainly digg it
    and personally recommend to my friends. I am sure they will be benefited from
    this site. Sling tv coupons and promo codes for november 2018



  64. What Equipment is Needed for Sling TV on November 17, 2018 at 7:30 am

    Great post. I will be dealing with many of these issues as well..



  65. What Equipment is Needed for Sling TV on November 16, 2018 at 12:00 pm

    Hey very nice blog!



  66. homosexual on November 15, 2018 at 4:40 pm

    Hi, i feel that i saw you visited my web site so i got here to go back the want?.I’m attempting to find issues to enhance my website!I assume its good enough to use a few of your ideas!!



  67. homosexual on November 15, 2018 at 3:36 am

    Hi there, I found your website via Google at the same time as searching for a related subject, your web site got here up, it seems to be good. I have bookmarked it in my google bookmarks.



  68. pedophile on November 15, 2018 at 3:09 am

    Hi there! I just would like to offer you a huge thumbs up for your great info you have right here on this post. I will be returning to your website for more soon.



  69. Sling TV on November 14, 2018 at 3:34 pm

    I am sure this paragraph has touched all the internet viewers,
    its really really fastidious piece of writing on building up new web site.



  70. What Equipment is Needed for Sling TV on November 13, 2018 at 3:05 am

    I was curious if you ever considered changing the page layout of your website?
    Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could
    connect with it better. Youve got an awful lot
    of text for only having one or 2 pictures. Maybe you could space it out better?



  71. What Equipment is Needed for Sling TV on November 12, 2018 at 11:59 am

    Hello! I know this is kinda off topic however
    I’d figured I’d ask. Would you be interested in trading links or maybe
    guest writing a blog article or vice-versa? My website discusses
    a lot of the same subjects as yours and I think we could greatly benefit from each other.
    If you are interested feel free to send me an e-mail.
    I look forward to hearing from you! Awesome blog by the way!



  72. What Equipment is Needed for Sling TV on November 12, 2018 at 9:22 am

    Great article! This is the kind of information that
    are supposed to be shared across the web. Shame on Google for not positioning this publish higher!
    Come on over and discuss with my site . Thanks =)



  73. время в доминикане on November 11, 2018 at 9:41 pm

    One important thing is that when you’re searching for a student loan you may find that you will need a co-signer. There are many circumstances where this is true because you will find that you do not have a past history of credit so the lender will require you have someone cosign the financing for you. Interesting post.



  74. What Equipment is Needed for Sling TV on November 11, 2018 at 2:16 am

    What’s up, this weekend is nice for me, as this time i am reading
    this great educational piece of writing here at my house.



  75. What Equipment is Needed for Sling TV on November 9, 2018 at 10:54 pm

    Hey There. I found your blog using msn. This is
    an extremely well written article. I will make sure to bookmark it and come back to read more of your useful info.
    Thanks for the post. I’ll certainly return.