ETAIL FOR SELLER FULFILLED PRIME. Advanced distributed order management. Learn More

Do This to Beat Your Competitors (HINT: It’s Not Repricing)

do this to beat your competitors (hint: it's not repricing)

No matter what you sell online – books, bicycles, or backpacks – if your price is lower than your competitors sales will skyrocket. Surprisingly, some merchants hesitate to buy into this approach because it would mean giving up short-term profits. Regardless of your philosophy, this post – which has nothing to do with repricing – will show you how to consistently outprice your competitors and drive sales volume through the roof. In fact, one of our clients used this simple strategy to double sales in less than 4 months. Keep reading to find out how you can do the same.


The Secret to Beating Your Competitors

With few exceptions, selling online is a volume game. Volume is typically driven by the combined forces of product popularity, price, availability, and supply. Assuming you have access to popular products and are already driving some volume through your sales channels, here is the most important concept to understand about volume – it increases negotiating power. 

When you price aggressively and experience success with a product line, you strengthen your negotiating position with your suppliers. When you get better pricing from suppliers, leverage that into your marketplace pricing. You gain a competitive advantage and further increase your sales volume. 

One of our clients recently implemented this strategy. He renegotiated with his supplier, lowered his cost basis by several points, and leveraged the discount into his marketplace pricing. The result – his sales volume doubled in less than 4 months! Let’s talk about the practical steps you can take today to increase your sales as well. 

How to Negotiate a Lower Price With Your Suppliers

Let’s say your sales are $50k a month and your cost of goods is $30k. When you look at this from your supplier’s sales rep’s perspective – a $30k a month account is a dependable source of steady income! Now imagine that account making you this proposition:

“If you give me another 4-5% off for 90 days, I have a system in place that will allow me to immediately see if I can increase sales by passing the savings along to my customers, and as a result, increase my purchases from you. If my sales don’t dramatically increase within 90 days, we can just go back to my old pricing.” 

If you’re that sales rep, you’re probably not going to say no. In fact, you’re going to do everything in your power to accommodate them and increase the size of the account. 

do this to beat your competitors

If you use this approach to get better pricing and then pass along all of the savings to your customers, your sales should increase – perhaps even double like our client’s did! From the supplier’s sales rep’s perspective, they now have a $60k account with a business that’s proven it can grow with better product pricing. Wait a month or two and then give your sales rep another call, and ask for another deal. You’ve established credibility and they’ll be thinking about their own commission checks – so they’ll bend over backwards to get you the best pricing. Do this every time you experience a significant increase in sales. Remember – volume gives you leverage. 

If Your Supplier Says They Can’t Go Any Lower

When you reach a point where you sales rep insists you already have the best pricing available, suggest they can do better as your volume of purchase lets them buy at a lower rate. The logic here is that, while they don’t make a pile of money from you, they’ll make more money on their other customers because your volume purchasing drives their own costs down.


Learn More


  1. Charles Sheman on March 18, 2019 at 9:47 pm

    Create Energy When Talking On Your Phone. More and more people are afraid that they will have to give up some of the household appliances they have so much longed for because the energy consumption is far above their financial possibilities.Thus, after months or even years of saving money in order to purchase what they want and like the most, many individuals see the need of getting rid of them because they no longer can afford paying huge electricity bills.Most of the times giving up those electrical appliances also means giving up comfort and turning back to a lifestyle characteristic to the past years, it means frustration and sorrow and sometimes even hours wasted by doing by hand something which an electrical appliance can do in a few minutes.If your electricity bill is sucking out your last pennies, then you probably know what I am talking about.However, this situation which for many people seems hopeless can be solved in a much easier and comfortable way.All you need in order to diminish your energy bill is another source of energy, a cheap and easy to use source that will provide you with enough energy to power small appliances and significantly lower the amount of power you use from the national or local electricity provider.This power source, which can represent your salvation, is the banal phone line.Each and every day, power runs through the phone cables, power which is mainly used for keeping the phone working and sustaining the conversation.During the day, this power is used, as people are talking on the phone, but during the late hours of the night the number of people using the phone line is relatively low, so that you can gather all that energy and use it to power your appliances.This energy is included in your phone bill, so there is something you pay for, thus you have all the right to use something for which you pay.To fully take advantage of this type of power you will need a device which will gather the energy from the phone and make it ready for use.The good thing about this device is that, even though it is more efficient during the night, it can also be used during the day or even when you are speaking on the phone.You will see that in a few months you will be able to use all your appliances and still save money on your electricity bill to fulfill some of your dreams. You can read more information here :

  2. Nguyet Spuhler on March 14, 2019 at 7:30 pm

    Galaxy S9 | S9+ ! Join Our Official Samsung Galaxy Giveaway – we are giving away the new Galaxy S9 for product testing ! Click Here to participate !

  3. Manda Littlejohn on March 13, 2019 at 6:47 pm

    Free Followers Generator ! Its so simple, Just Enter Your Username To Gain 10,000 FREE FOLLOWERS AND LIKES . Click Here to gain Followers and Likes !

  4. Adolph Callington on March 11, 2019 at 4:02 pm

    Fast and Easy Ways to Clear Acne Fast – Best Way to Clear Acne Naturally!Acne is a general skin infection that many of us have once suffered or are still suffering one time or another.It is annoying when you look in the mirror, seeing your breakouts daily is a thing that can cause frustration.So when we talk of the best way to clear acne fast we mean the easiest way to get rid of this skin infection.Acne is an infection that causes so much damage to our entire life for example it causes low self esteem, depression, frustration and many other bad emotional feelings.The fastest ways to gain freedom from this infection is by using natural methods or treatment. Here are some information that can help you clear acne in a short time but remember that we all have different type of skin and reactions to t treatment.Some skins are very sensitive to treatment while others are not.Avoid eating foods that contains too creamy, oily and sugary because boost our hormones and leads to hormonal inflammation or change in our hormonal level.Eating food like pizza, milkshake, potato chips and so on might increase your breakout overnight.Drinking lot of water can save you from acne and also try to eat foods that have fibre in it.It helps your digestions system a lot and makes them work properly.Water can help you get rid of toxins in your body.Blueberries andstrawberries also help to rid acne quick, eat more of fruits and veggies they are essential and have natural anti acne properties.You can also mix oatmeal and honey together in a bowl, and apply it to the acne affected areas on your skin for few minutes.Then wash it off with clean water and a mild soap after twenty to thirty minutes.The mixture will help you clean your skin and get rid of the acne causing bacteria it is one of the best way to clear acne fast within a short period of time.To clear acne naturally use natural method because they do not have any unfavorable side effects. So are you are interested in natural ways to get rid of acne?You can read more info here :

  5. Iluminada Krugman on March 6, 2019 at 3:40 am

    Hmm is anyone else encountering problems with the images on this blog loading? I’m trying to figure out if its a problem on my end or if it’s the blog. Any feed-back would be greatly appreciated.

  6. Get Sales on March 4, 2019 at 1:43 pm

    Even though I never thought of doing email marketing, this site completely changed the way I run my business now. Never seen emails going that cheap in my life:

  7. Logan Dugo on February 14, 2019 at 10:22 pm

  8. Debbra on January 21, 2019 at 9:09 pm

    The Positive Effects of Reiki about the Human Body

    Reiki is known for its positive effects for the human body.
    However, many people of people who have not yet experienced
    its power determine what exactly Reiki does and what its
    effects are. If you are thinking about the way Reiki can help you, then keep reading and find out what Reiki are capable of doing for your body, mind and soul.

    1. Increases one’s body’s capability to heal itself.
    Normally, our bodies has a defense system which functions good provided that the Ki flow just isn’t interrupted.
    When the Ki has stopped being capable of flow through the
    body, illnesses and diseases can be shown. Reiki stimulates the flow
    of positive energy, thus enabling our bodies to heal itself and fight
    the internal and external attacks more efficiently.

    2. Cleans your body coming from all toxins. Because it acts
    about the entire body, it is one of the few complete detox programs it’s possible to follow.
    In addition to that this doesn’t involve refraining from food or any other sort of activity.
    Yet, mental poison should be banned from the individual’s mind while they
    may have a negative impact upon treatments.
    3. Promotes health, positive thoughts and relaxation. The principles of Reiki rely on positive thinking, thus a peace of mind and relaxation is induced towards the individual.
    By removing negative energy and promoting a feeling of peace, the recovery process will
    likely be easier and shorter, no matter the illness or disease where the person suffers.

    4. Works for the digestive tract and enhances the benefic connection between anything someone ingests,
    from food and water to medicines and curative herbs.
    Thus, it may be successfully used as a complementary
    therapy for anyone already taking medicine, but as well it is just the thing for maintain the consumer’s health in good parameters.

    5. Works on personal feelings, helping people overcome negative
    experiences from other lives and managing unexpected
    or unpleasant situations using their lives. People with depressions, anxieties or experiencing stress is able to see dramatic improvements of the conditions following the Reiki sessions.

    6. Makes the transition from life to death easier. It helps the soul transcend into immortality and one’s body
    feel less struggling with this transformation. This is why many Reiki adepts utilize Ki
    to generate their transition from world to a new smoother.

    Reiki offers healing for all kinds of bodily conditions, and then for the spiritual problems.
    It is like a best ally for many those people in need of assistance, nonetheless it can also relieve healthy people from quotidian stress and problems.

    You can read more information here on website :

  9. descargar facebook on December 4, 2018 at 5:20 pm

    What i do not realize is in reality how you are no longer really much more well-favored than you may be now.
    You’re so intelligent. You recognize therefore significantly relating to this subject,
    produced me for my part imagine it from so many various angles.
    Its like women and men don’t seem to be interested until it’s something to accomplish with Lady gaga!
    Your own stuffs nice. Always take care of it up!

  10. descargar facebook on November 22, 2018 at 12:19 pm

    I love reading through a post that can make people think. Also,
    thanks for allowing me to comment!

  11. descargar facebook on November 21, 2018 at 8:25 am

    There is definately a lot to find out about this topic. I really like all of
    the points you’ve made.

  12. What Equipment is Needed for Sling TV on November 19, 2018 at 3:28 am

    What i don’t understood is in fact how you are not actually much more neatly-liked than you might
    be right now. You are very intelligent. You know thus considerably in terms of this matter, made me personally consider it from so many various angles.
    Its like women and men aren’t fascinated until it’s
    something to do with Girl gaga! Your individual stuffs outstanding.
    All the time handle it up!

  13. What Equipment is Needed for Sling TV on November 18, 2018 at 11:18 am

    Currently it sounds like Expression Engine is the top blogging platform out there right now.
    (from what I’ve read) Is that what you’re
    using on your blog?

  14. What Equipment is Needed for Sling TV on November 17, 2018 at 7:15 am

    Thanks , I’ve recently been looking for information approximately this topic for ages and
    yours is the best I’ve came upon till now. However, what concerning
    the bottom line? Are you certain in regards to the source?

  15. What Equipment is Needed for Sling TV on November 16, 2018 at 1:19 pm

    Incredible points. Great arguments. Keep up the good work.

  16. Sling TV on November 15, 2018 at 11:49 am

    Hi there! I’m at work browsing your blog from my new apple iphone!
    Just wanted to say I love reading your blog and look forward to all your posts!

    Carry on the fantastic work!

  17. Sling TV on November 14, 2018 at 9:44 pm

    Hey there, I think your blog might be having browser compatibility issues.

    When I look at your website in Chrome, it looks fine but when opening in Internet
    Explorer, it has some overlapping. I just wanted to give
    you a quick heads up! Other then that, fantastic blog!

  18. Sling TV on November 14, 2018 at 11:16 am

    Hey there! Would you mind if I share your blog with my zynga group?
    There’s a lot of people that I think would really enjoy
    your content. Please let me know. Thank you

  19. Sling TV on November 10, 2018 at 11:50 pm

    Hello! I could have sworn I’ve visited this website before but after looking
    at some of the articles I realized it’s new to me. Anyhow,
    I’m certainly happy I found it and I’ll be book-marking it and checking back regularly!