Creating a Single Source of Truth Across Your Sales Channels and Suppliers With a Master SKU

Creating a single source of truth across your sales channels and suppliers and why it matters

As an internet retailer your goal is to build a sustainable and profitable business that will reward you for years to come. And whether you’re a top online seller already… or you have dreams of becoming one… the strength of your foundation will determine how much and how fast you can grow. 

Your ecommerce software – the system used to manage your daily operations – is, or should be, the foundation of your business. Ultimately, the stability and longevity of your business depend on the strength and versatility of this one tool.

Tasks like inventory management, replenishment, repricing, listing creation, order fulfillment, and financial reporting are all core operations that are foundational to building a successful business. And how efficiently you manage operations directly impacts your potential for growth.

 

The Wrong Way to Manage Inventory

Some multi-channel platforms don’t provide a foundation strong enough to support a rapidly growing business. This is because they require a one-to-one relationship between listings and SKUs. As a result, managing multiple listings and products in different units of measure requires creating duplicate SKUs for one item. This makes inventory management and replenishment difficult because when allocation and purchasing decisions need to be made these SKUs must be manually aggregated.

You’ve probably experienced the headaches and costly mistakes that can occur when you have to perform endless cycles of “spreadsheet olympics” just to keep inventory levels updated as you buy and sell.

And without real-time visibility to inventory velocity, you run the risk of losing sales, damaging your seller rating, and getting your account suspended because you published inaccurate availability that resulted in overselling.

The DIY Repricing Mistake That Is Killing Sales

But overselling and account suspension aren’t the only pitfalls you have to watch out for when managing duplicate SKUs. Another major concern is the loss of revenue that can occur with manual repricing. 

Since each of your listings have different sets of competitors, your prices must also be different. If your platform requires a one-to-one relationship between your listings and SKUs, you have to bite the bullet and set the floor and ceiling value of each SKU one at a time to match each competitive environment…

…and whenever your cost basis changes you have to repeat the process to reprice.

In other words, if your cost basis can’t be controlled at the master SKU level, every time it changes – whether it’s product cost, fulfillment cost, or sales channel commission – it’s up to you to adjust prices across all channels so your margins and Buy Box ownership are protected.

You already know margins would shrink if costs increased and you didn’t raise your floor. But what if costs decreased and you didn’t lower it? You could miss out on a lot of potential sales. Even a 2% decrease in cost might be the difference between winning the Buy Box or losing it.

As you can see, without a master SKU to centralize your sales and supplier data, daily operations like inventory management and repricing can quickly turn into a multi-person full-time job…

…one that becomes exponentially more difficult and dangerous as your SKU count increases.

How to Take Control of Your Business
Instead of Your Business Controlling You

On the other hand, imagine having a platform that allows you to:

  • Connect sales and suppliers and dynamically adjust inventory levels across all channels as you buy and sell. Avoid duplicate SKUs by publishing inventory availability at SKU level and product data at listing level.
  • Protect margins and Buy Box ownership by repricing when costs – not just your competitors’ prices – change. Dynamically control costs at SKU level and dynamically reprice at listing level to match each competitive environment.
  • Accurately predict future demand by aggregating SKUs across channels and analyzing sales history. Make strategic purchasing decisions and free up time by automating purchase order workflow.  

In other words, a platform that creates a single source of truth by centralizing your sales and supplier data with a master SKU. Only when inventory for all listings, channels, and suppliers leads back to a single master SKU can you have complete, automated inventory and purchasing control. 

A Proven Foundation for Unprecedented Growth

Imagine turning operations into a competitive advantage by always making the best inventory management, repricing, and fulfillment decisions possible. Below are the average growth rates of our clients. If you take the same proven approach to growth that they have taken with our help, there’s a good chance you’ll achieve similar results in your business.

Years on the Platform Growth in Monthly Revenue
One Year 130%
Two Years 267%
Three Years 730%
Four Years 1077%

 

 

27 Comments

  1. descargar facebook on December 6, 2018 at 6:32 am

    Excellent beat ! I would like to apprentice while you amend your
    web site, how can i subscribe for a blog website? The account aided me a acceptable deal.

    I had been a little bit acquainted of this your broadcast provided bright clear
    idea



  2. Join Pure Mature on November 29, 2018 at 6:38 am

    How come you never understand that puremature is the only site on net who offers wide varierty of offer and CRowreviews list them for the sake of its own.



  3. Memers Pure Mature on November 29, 2018 at 3:50 am

    Puremature sets a really high level as far as such sites goes. There is no chance anyone can beat puremature in this region



  4. Александр on November 21, 2018 at 10:25 am

    Перезвоните мне пожалуйста 8(499) 322-46-85 Александр.



  5. descargar facebook on November 21, 2018 at 10:09 am

    I’m not that much of a internet reader to be honest but
    your blogs really nice, keep it up! I’ll go ahead and bookmark your site to come back down the road.
    Many thanks



  6. What Equipment is Needed for Sling TV on November 20, 2018 at 10:20 am

    I all the time emailed this webpage post page to all my friends, as if like to read it
    next my contacts will too.



  7. Blacked Raw Porn on November 19, 2018 at 6:07 pm

    It has different add-ons for the smart and rich affiliate marketers. I think is plugin is the must to take you to the nex level.



  8. What Equipment is Needed for Sling TV on November 19, 2018 at 8:50 am

    Hi, i read your blog occasionally and i own a similar
    one and i was just curious if you get a lot of spam comments?

    If so how do you prevent it, any plugin or anything you can recommend?
    I get so much lately it’s driving me mad so any support is very
    much appreciated.



  9. What Equipment is Needed for Sling TV on November 18, 2018 at 10:35 pm

    Hello, i think that i noticed you visited my blog thus i came to return the prefer?.I am attempting to find issues to enhance
    my web site!I assume its ok to use some of your ideas!!



  10. What Equipment is Needed for Sling TV on November 18, 2018 at 10:56 am

    Thankfulness to my father who informed me about this weblog,
    this website is really remarkable.



  11. What Equipment is Needed for Sling TV on November 17, 2018 at 12:26 pm

    Good post. I learn something new and challenging on websites I stumbleupon on a daily basis.
    It will always be exciting to read through articles from other authors and practice
    a little something from other web sites.



  12. What Equipment is Needed for Sling TV on November 17, 2018 at 10:18 am

    Howdy just wanted to give you a quick heads up.

    The words in your post seem to be running off the screen in Internet explorer.

    I’m not sure if this is a format issue or something to do with internet browser compatibility but I thought I’d post to let you know.
    The design look great though! Hope you get the problem fixed soon. Many thanks



  13. sling tv coupons and promo codes for november 2018 on November 16, 2018 at 8:38 pm

    Sling tv coupons and promo codes for november 2018
    This info is invaluable. When can I find out more?

    Sling tv coupons and promo codes for november 2018



  14. What Equipment is Needed for Sling TV on November 16, 2018 at 10:48 am

    Good day! I could have sworn I’ve been to this site before
    but after browsing through some of the post I realized it’s new to me.
    Anyhow, I’m definitely glad I found it and I’ll be book-marking and checking back frequently!



  15. Sling TV on November 15, 2018 at 12:36 am

    Great delivery. Sound arguments. Keep up the good spirit.



  16. Sling TV on November 14, 2018 at 3:19 pm

    Hello, yes this piece of writing is genuinely fastidious and I have learned lot of things from it about blogging.
    thanks.



  17. Sling TV on November 14, 2018 at 2:13 am

    A person essentially assist to make significantly articles I would
    state. That is the first time I frequented your web page and
    so far? I amazed with the analysis you made to create this actual
    put up amazing. Great task!



  18. What Equipment is Needed for Sling TV on November 13, 2018 at 2:04 am

    I quite like reading a post that can make men and women think.
    Also, many thanks for allowing me to comment!



  19. What Equipment is Needed for Sling TV on November 12, 2018 at 12:16 pm

    Hi, i think that i saw you visited my web site thus i
    came to “return the favor”.I’m attempting to find things to enhance
    my website!I suppose its ok to use some of your ideas!!



  20. Sling TV on November 12, 2018 at 12:13 am

    Excellent pieces. Keep posting such kind of info on your blog.
    Im really impressed by your blog.
    Hello there, You have done a fantastic job. I will definitely
    digg it and in my view recommend to my friends. I’m sure they’ll be benefited
    from this website.



  21. Sling TV on November 11, 2018 at 3:51 pm

    This piece of writing provides clear idea in support
    of the new viewers of blogging, that in fact how to do blogging.



  22. Sling TV on November 11, 2018 at 3:41 pm

    Hello, this weekend is nice for me, for the reason that this occasion i am reading this
    impressive educational post here at my house.



  23. Sling TV on November 11, 2018 at 4:00 am

    Wow, amazing blog layout! How long have you been blogging for?
    you made blogging look easy. The overall look of your site is excellent, as well as the content!



  24. What Equipment is Needed for Sling TV on November 11, 2018 at 1:59 am

    Way cool! Some very valid points! I appreciate you writing this article and
    the rest of the website is extremely good.



  25. Sling TV on November 11, 2018 at 12:43 am

    Keep this going please, great job!



  26. Sling TV on November 10, 2018 at 11:23 am

    Hey there! This post could not be written any better!
    Reading this post reminds me of my previous room mate!
    He always kept chatting about this. I will forward this page to him.
    Fairly certain he will have a good read. Thank you for sharing!



  27. What Equipment is Needed for Sling TV on November 9, 2018 at 8:27 pm

    I like what you guys are usually up too. Such clever work and reporting!
    Keep up the terrific works guys I’ve included you guys to my personal blogroll.



Leave a Comment