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google shopping actions

Google Shopping Actions: Getting in on the Ground Floor (Exclusive Webinar)

  Google Shopping Actions is the latest, and potentially one of the greatest, marketplace opportunities to come along in quite a while. Now Etail customers can take advantage of our partnership with Google:  In the past, Google required merchants on Shopping Actions to have a storefront.  Working with Google, Etail has pioneered the use of…

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Growing Your Business on the New eBay – Free Webinar

  If you’re an experienced seller, you may think you know all about eBay. But do you know about the NEW eBay? eBay is reinventing itself as a channel for brands and experienced sellers – building product catalogs on structured data; offering a free, accelerated shipping program; and introducing pay-only-if-you sell promotional programs and tools.…

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Amazon 1P to 3P: Why, When and How to Make the Move

Amazon’s market share continues to grow at the expense of traditional brick-and-mortar channels. Smartphone technology – and free two-day shipping – has forever changed how and where consumers shop. To reach Amazon’s hundreds of millions of customers, many brands and manufacturers begin by selling their products directly to, instead of on, Amazon. Often the formation…

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amazon vendor central vs. amazon seller central

Amazon Vendor Central vs. Amazon Seller Central

The following is an excerpt from an article written by Etail’s CEO Michael Anderson that was published by Business.com. Sales on Amazon this holiday season are expected to reach $38.8 billion according to digital agency NetElixir. Their projection includes sales from Amazon Vendor Central and Amazon Seller Central. While these two programs may seem similar, they…

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A Survival Guide For Third-Party Amazon Sellers

The following is an excerpt from an article written by Etail’s CEO Michael Anderson that was published by Ecommerce Platforms. Business as usual is coming to an end for many third-party Amazon sellers. Competition on Amazon U.S. is reaching new heights and it’s only going to get worse from here. Chinese sellers are flooding the marketplace thanks…

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Distributed Order Management (DOM): What It Is, Why It’s Necessary, How to Get Started

The following is an excerpt from an article written by Etail’s CEO Michael Anderson that was published by Multichannel Merchant. Omnichannel commerce is now a basic competitive requirement. It allows merchants to better understand their customers and deliver a seamless and personalized experience. But enabling customers to buy from anywhere, pick up from anywhere and return to …

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Direct to Consumer: Should Your Brand Make the Move?

Etail’s CEO and co-founder, Michael Anderson, was recently interviewed by eSellerCafe as part of their ongoing Ecommerce Influencer Series. A wide range of topics were discussed including whether or not all brands and manufacturers should start selling direct to consumer.  The biggest changes in ecommerce over the past three years What sellers can do to…

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Amazon Brand Registry

Amazon Brand Registry: Improvements and Shortcomings

The following is an excerpt from an article written by Etail’s CEO Michael Anderson that was published by Business.com.  Whether you’re a top name brand, or a small business owner, the Amazon marketplace can be both a blessing and a curse. On one hand, Amazon has made it even easier for merchants to reach hundreds of…

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Amazon dropshipping

Amazon Dropshipping: How to Make It Work in 2018

Amazon dropshipping is a popular business model, yet still misunderstood by some. Here’s why it isn’t as easy and profitable as it’s made out to be and what it takes to succeed long-term. Inventory can be purchased before it has sold and stocked for future orders or after it has sold and dropshipped for current…

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Is Your Algorithmic Repricer Doing More Harm Than Good?

Competition on Amazon is fierce. Lowering and raising prices is essential. Some sellers use algorithmic repricers. But what if this type of repricing tool is doing more harm than good? What if your algorithmic repricer is causing you to lose the Bux Box or sell for less profit or a loss? Would you keep using…

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