Others sell platforms.

We solve problems. Sure, we’ve designed the industry’s most powerful, scalable platform to help us do it.

But the genius of Etail lies between our people’s ears, not just flowing from our coder’s fingertips (although we’re pretty good at that too).

Powering Growth for Some Amazing Companies

We work with brands and merchants to help them solve their toughest ecommerce problems – the problems worth solving to reach their ecommerce goals.

Our work speaks for itself.  We specialize in solving tough operational issues that get in the way of growth. Others only promise growth; we show you how to grow with a proven blueprint for success and exclusive tools to drive rapid, profitable growth. Our typical client more than doubles their business in the first year on the Etail platform.



We immerse ourselves in your business. Mapping business processes and workflows. Reviewing your catalog, sales channel and supplier data and capabilities. It’s time-consuming, complex work that lays the foundation for success.



Working together, we prioritize high leverage areas for growth. We work quickly and collaboratively, exploring options and how Etail can support your ecommerce growth strategy and objectives.


Solve and Evolve

We work together to implement, stabilize and optimize the platform – and then to identify opportunities for future growth.

Our Core Values


We’re an ecommerce platform driven by people, not code.

Etail is comprised of thinkers and technologists, operations geeks and ecommerce visionaries, dreamers and doers, all who thrive on working together and with our clients to solve tough ecommerce problems.

Here’s the vision that unites us

Honesty and Integrity

We believe that being trustworthy to our clients and to each other comes from doing the right thing, owning your commitments, admitting mistakes (we all make them), being honest, and modeling integrity day-in and day-out.

Profitable Partnerships
Solve Challenging Problems
Run Fast. Have Fun. Empower Customers

Leadership Team


Michael Anderson

Michael’s vision and leadership drive Etail Solutions and the Etail Vantage Platform (EVP) forward every day. As a software industry entrepreneur, Michael recognized that a lack of time and money were the biggest obstacles preventing entrepreneurs from scaling. He realized the need for a solution that allowed merchants to leverage automation to shift their day-to-day focus from managing operations to driving growth. As a result, Etail Solutions was born.


Clyde Seigle

Clyde is the technology visionary and driving force behind the ground-breaking architecture of the Etail Vantage Platform (EVP). Clyde’s expertise led to EVP, a first-of-its-kind platform that enables operational data from both the sales and supply-side of the organization to be managed in a single, central system.  The result was the first ecommerce management platform - coupled with access to a team of ecommerce experts - specifically designed to streamline and automate the full lifecycle of the sales and purchase order.

VP of Client Services

Sarah Sandberg

As a member of the leadership team, Sarah oversees the Client Success functions that are responsible for helping customers transform their business through the Etail Solutions system and services offerings. She is an avid proponent of customers continuously striving towards the goal to drive tangible value, while delighting them along the way.

Previous to her current role, Sarah headed up Customer Success at a leading B2B eCommerce company with more than 800 brands and 4,000 retailers.

Related Resources

Blog Post
Wisdom from the Office Dog

What Bailey, the office dog, has taught us about customers.

Case Study
National Brands Liquidation

How NBL went looking for an inventory management solution and found a partner.

It’s Not Software. It’s a System.

Ready to learn more? Get in touch and we can have a chat about how Etail Solutions can take your ecommerce business to the next level.