Blog posts

Amazon 1P to 3P: Why, When and How to Make the Move

Amazon’s market share continues to grow at the expense of traditional brick-and-mortar channels. Smartphone technology – and free two-day shipping – has forever changed how and where consumers shop. To reach Amazon’s hundreds of millions of customers, many brands and manufacturers begin by selling their products directly to, instead of on, Amazon. Often the formation…

Read More

Amazon Vendor Central vs. Amazon Seller Central

amazon vendor central vs. amazon seller central

The following is an excerpt from an article written by Etail’s CEO Michael Anderson that was published by Sales on Amazon this holiday season are expected to reach $38.8 billion according to digital agency NetElixir. Their projection includes sales from Amazon Vendor Central and Amazon Seller Central. While these two programs may seem similar, they…

Read More

A Survival Guide For Third-Party Amazon Sellers

The following is an excerpt from an article written by Etail’s CEO Michael Anderson that was published by Ecommerce Platforms. Business as usual is coming to an end for many third-party Amazon sellers. Competition on Amazon U.S. is reaching new heights and it’s only going to get worse from here. Chinese sellers are flooding the marketplace thanks…

Read More

Direct to Consumer: Should Your Brand Make the Move?

Etail’s CEO and co-founder, Michael Anderson, was recently interviewed by eSellerCafe as part of their ongoing Ecommerce Influencer Series. A wide range of topics were discussed including whether or not all brands and manufacturers should start selling direct to consumer.  The biggest changes in ecommerce over the past three years What sellers can do to…

Read More

Amazon Brand Registry: Improvements and Shortcomings

Amazon Brand Registry

The following is an excerpt from an article written by Etail’s CEO Michael Anderson that was published by  Whether you’re a top name brand, or a small business owner, the Amazon marketplace can be both a blessing and a curse. On one hand, Amazon has made it even easier for merchants to reach hundreds of…

Read More

Amazon Dropshipping: How to Make It Work in 2018

Amazon dropshipping

Amazon dropshipping is a popular business model, yet still misunderstood by some. Here’s why it isn’t as easy and profitable as it’s made out to be and what it takes to succeed long-term. Inventory can be purchased before it has sold and stocked for future orders or after it has sold and dropshipped for current…

Read More