Double-Digit Growth Through Seller Fulfilled Prime


Customer Profile

Products: Avalanche safety equipment, snowmobile and motorcycle helmets, goggles and gear
Fulfillment: FBA, Drop shipping, Cross dock, Pick-and-pack, Seller Fulfilled Prime
Channels: Amazon, eBay, Magento
Etail customer since: 2016

The Goal

Get out from juggling dozens of spreadsheets to get inventory back under control.


The Result

Grew business 85% by participating in Amazon’s Seller Fulfilled Prime program – which has extremely high performance standards and demands absolute inventory accuracy.

Cade Beck was buried and his core product – avalanche safety gear – couldn’t save him.

That’s because Cade was buried in spreadsheets – not snow. Plus, bad data and manual processes were stalling the growth of his online sporting goods business.

Cade started SnowBigDeal in the back of his Dad’s furniture store while still in high school. He and his family were avid snowmobilers and recognized the need for avalanche protection in the Utah mountains where they sledded.

At first, he was just looking for discounts on equipment, but soon started selling to friends. He kept the business part-time during college, earned his IT degree, and then turned it into a full-time job and expanded sales to eBay and Amazon.

Soon he added other outdoor products like goggles, helmets and other snowmobile and motorcycle gear. The business grew, added employees,and grew more complex.

“We were growing fast and I needed a solution to keep inventory accurate across channels,” Cade recalls. “I was doing everything with spreadsheets and it was way too manual. There was no way to avoid making mistakes or to get caught up.”

A friend mentioned Etail Solutions.

“When I saw the way Etail was able to manage multiple SKUs across all my channels and automatically pull inventory from suppliers, I knew I had seen everything I needed to see.”

With his inventory back under control, Cade turned to another opportunity: Seller Fulfilled Prime.

Launched in late 2015, Amazon’s Seller Fulfilled Prime (SFP), allows merchants to fulfill Prime orders themselves, shipping from their own warehouses, and saving money by not having to ship to or pay storage at FBA centers. But they also need to meet Amazon’s very high shipping standards.

“I would have never risked this without a platform like Etail,” Cade said. “I had to be absolutely sure that the inventory was really on hand to ship.”

In his first year on the program, Cade said he saw his revenues jump 85% -- more than double the 30-40% sales increase that Amazon predicts sellers typically see by joining SFP.

“There is no way I could have handled that kind of growth without Etail,” Cade said.

In His Own Words

Cade Beck of SnowBigDeal on the value delivered By Etail


Trade Secret

"Would I recommend Etail to others? Not to my competitors! But I’d strongly recommend it for everyone else."


All Your Data.
All in One Place.

“I’m a data nerd and I still can’t get over how well it pulls inventory and orders, reconciles them and puts all your information in one place.”


Never Replatform Again

“There is no way we could ever outgrow Etail. It seems very scalable and seems to be able to handle any fulfillment method we would ever need to use.”

Key Features Used

Catalog Management
Inventory Management
Inventory Replenishment
Listing Creation
Order Management
Integrated Dynamic Repricing
Sales Channel Integration
Supply Chain Automation
Demand Forecasting/ Planning

It’s Not Software. It’s a System.

Ready to learn more? Get in touch and we can have a chat about how Etail Solutions can take your ecommerce business to the next level.