Michael Anderson – CEO
Michael’s vision and leadership drive Etail Solutions and the Etail Vantage Platform (EVP) forward each day.
As a software industry entrepreneur, Michael recognized that lack of money and lack of time were often the two biggest obstacles to entrepreneurs growing and scaling their business. He realized the need for a solution that allowed merchants to leverage automation to shift their day-to-day focus from operations to growth initiatives. As a result, Etail Solutions was born.
Prior to Etail, Michael’s experience included being a vice president at Interprise Software, an ERP/CRM suite for online merchants, and in technology mergers and acquisitions for Taylor Corporation. Michael has also been involved in numerous technology startups, which have resulted in successful mergers and acquisitions.